Chipotle. Their market cap has increased 3x in the past 2 years, and it's largely through word of mouth. But as an industry, the best marketing/branding job i

Chipotle. Their market cap has increased 3x in the past 2 years, and it's largely through word of mouth. But as an industry, the best marketing/branding job in history has got to be the diamond industry. There was a time when diamonds had nothing to do with marriage. They created a new market, consisting of almost every Western male.