I’m not sure it’s possible for facebook to fundamentally respect privacy by default. It is completetly antithetical to both their stated mission of “connecting

I’m not sure it’s possible for facebook to fundamentally respect privacy by default. It is completetly antithetical to both their stated mission of “connecting people” and their defacto mission of making money off advertising. In order for them to achieve either of those goals, they have to increase time spent on site and engagement, in order to maximize ad revenue. That results in them serving content the user wants to see at all costs. Besides the fact that content a user wants to see may not be the best for the user, and can simply waste time, this can also mean a massive echo chamber reaffirming peoples’ own beliefs. While it may serve to connect them with their like-minded peers, it emotionally and intellectually results in disconnecting them from the rest of society. This results in a dangerous shift in factionism and idealogical siloing. So the negative effects of simply serving what the user wants to see at a primitive level is fundamentally tied to an advertising business model. This makes it probably impossible for facebook to positively incentivize users without fundamentally changing their own incentive structures. You may think there’s nothing wrong if facebook is merely delivering what users want, but facebook uses manipulation to only deliver what users want in the short term for immediate gratification. It’s similar to addictive drugs and cocaine. People’s long term thinking know it’s bad for them even thhough their short term brain wants it now. Therefore if anyone is to create a facebook killer, all they have to do is provide a social platform that has a business model that is both sustainable and not reliant on short term engagement and selling ads. Instead it should focus on ceding control of social interaction to the user, rather than it being the byoroduct of manipulative user experience. It should tie its own success to ensbling users to achieve their own long term social goals. Since it would be the antithesis of facebook, they’d have too much inertia in their ad model to effectively clone it. Any other social platform can simply be cloned by facebook.