They're essentially selling shovels in a Pyramid-Ponzi scheme gold rush, collecting fees in this new found "gold" as well; and with their Earn.com acquisition,

They're essentially selling shovels in a Pyramid-Ponzi scheme gold rush, collecting fees in this new found "gold" as well; and with their Earn.com acquisition, they're trying to strengthen the ecosystem to help prop up the perceived value of the crypto-assets they hold/collect.