IPs are naive and too broad. Force users to authenticate to see your content. Unauthenticated viewers get to see only a scrambled version. Now you can track usa

IPs are naive and too broad. Force users to authenticate to see your content. Unauthenticated viewers get to see only a scrambled version. Now you can track usage by username. Establish a baseline as to what constitutes "normal" browsing. Any user exceeding a threshold of page requests gets rate limited/banned. Stopping people from recording public information is unrealistic, but you can certainly make it more of a pain in the ass.