Are we looking at the wallpaper ad? It's surrealist, so there's weirdness to go around, but the shadows are weird (coming towards the centre) and the horizon l

Are we looking at the wallpaper ad? It's surrealist, so there's weirdness to go around, but the shadows are weird (coming towards the centre) and the horizon line is different for the rolls of paper than it is for the image as a whole.