4 ms·

> It's also more humanist than techie I think it looks as if designed by a techie.

• illwrks 9y ago
  But your looking at it from the perspective of 2018. Back then it was a bold and striking logo for a computer company. As another commenter said, perfect for the late 80's early 90's. In fact if you look at the London 2012 Olympics logo that too was gaudy but it did its job and the wider marketing materials did a fantastic job of building on it an applying it across everything.