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If by "marketing" you mean throwing a Starbucks at every possible location possible than I'll agree, but I can't recall the last time I saw an advertisement (bi
by apgwoz 19y ago
If by "marketing" you mean throwing a Starbucks at every possible location possible than I'll agree, but I can't recall the last time I saw an advertisement (billboard, TV, magazine)... Though, maybe that's the point.
- staunch 19y agoYeah. The idea that marketing = direct advertising is a ridiculously narrow definition that needs to die.
- run4yourlives 19y agoHow about the fact that they sell coffee for $5? Only marketing achieves that.
- melvinram 19y agoI believe you've got that slightly wrong. They sell coffee for $5. Marketing doesn't achieve that. Selling coffee for $5 is marketing.