8 ms·
Most of these are beautiful, but there are a couple that make me cringe... The Cummins one in particular (http://www.paul-rand.com/assets/gallery/identity/logo_
by jonathanleane 8y ago
Most of these are beautiful, but there are a couple that make me cringe... The Cummins one in particular (http://www.paul-rand.com/assets/gallery/identity/logo_cummins_th.jpg http://www.paul-rand.com/assets/gallery/identity/logo_cummin...) has a very MS Paint feel to it to my admittedly untrained eye.
- cjmoran 8y agoYou don't have an untrained eye; you've looked at logos all day long for your entire life. Some of this guy's work was great, and some of it was crap. The same could be said of a collection of any person's work.
- coldtea 8y ago>You don't have an untrained eye; you've looked at logos all day long for your entire life That's like saying "you have had a body for your entire life, don't let any doctor tell you what's good for your health". People can listen to music for their entire lives and still have crap taste.
- jonathanleane 8y agoSure, but this is presumably just a small sample of his work that he's most proud of and has self selected. It's interesting / surprising / puzzling to me that someone who has spent a lifetime cultivating his craft and presumably knows far more about design than I do would choose to showcase something that appears to me to be a total eyesore, which makes me think I might be missing something.
- Mononokay 8y agoHe's dead, so they weren't self-selected—they were just what he's done. He did other things than logos.