Same story here with Richard Serra: "Serra was invited to outline a proposal, for a fee, but said no. According to Cross, Serra told Ross, “You know what I do—y

Same story here with Richard Serra: "Serra was invited to outline a proposal, for a fee, but said no. According to Cross, Serra told Ross, “You know what I do—you know that it’s going to be structural steel, you know it’s going to be monumental. What do I need to show you?” He added, “Hire me and I’ll go to work.” (Serra, through a representative, confirmed that he declined to participate but denied that he used these words.) Ross, recalling the encounter, described Serra’s work as poorly suited for the site, because it was “very subtle” and “not iconic."" https://www.newyorker.com/magazine/2018/02/26/thomas-heatherwick-architectures-showman https://www.newyorker.com/magazine/2018/02/26/thomas-heather... You get to a certain level, you can charge for your process, as it should be.