4 ms·

I found a single list! http://www.paul-rand.com/foundation/identity/ http://www.paul-rand.com/foundation/identity/

by Mononokay 9y ago

no_u 9y ago
The Gentry Living Color makes me think of Google, the color palette, the g letter..
mixmastamyk 9y ago
I always liked the OS/2 logo, didn’t know why until now.
shanghaiaway 9y ago
Takeaways: 1. The IBM logo was iterated on. IBM clearly didn't love the first one and it was ugly. 2. The OS2 and NEXT logos are very similar. The clients wouldn't be happy if they saw them side by side like they're displayed on that page.
- karmakaze 9y ago
  I remember seeing that OS/2 circle on books and boxes and it never even occurred to me that it was 'the' logo. It appeared as if a single (OS/2) circle was a unit applied indiscriminately.
drcode 9y ago
LOL, that Enron logo was pretty sweet!
- abrowne 9y ago
  I like all the tilted square ones.
- jburgess777 9y ago
  I am sure the similarity with the E Corp logo in Mr Robot is pure coincidence (or maybe not) http://mrrobot.wikia.com/wiki/E_Corp http://mrrobot.wikia.com/wiki/E_Corp
  - sgnl 9y ago
    Evil corp logo is definitely a direct reference to Enron logo
  - shdon 9y ago
    It even says so in the trivia section on that very page: "During an interview on Google, Sam Esmail, the creator of the the series, stated that E Corp's logo is actually the Enron logo."
- djur 9y ago
  I chuckled at that, too, but I have to admit: you could show me that tilted E and I'd recognize it as an Enron logo this many years later. Even scarred by infamy, it's a very memorable symbol.
abrowne 9y ago
The Cabbages and Kings Catering one seems weirdly out of place.
philwelch 9y ago
He really liked tilted squares, huh?
jonathanleane 9y ago
Most of these are beautiful, but there are a couple that make me cringe... The Cummins one in particular (http://www.paul-rand.com/assets/gallery/identity/logo_cummins_th.jpg http://www.paul-rand.com/assets/gallery/identity/logo_cummin...) has a very MS Paint feel to it to my admittedly untrained eye.
- cjmoran 9y ago
  You don't have an untrained eye; you've looked at logos all day long for your entire life. Some of this guy's work was great, and some of it was crap. The same could be said of a collection of any person's work.
  - coldtea 9y ago
    >You don't have an untrained eye; you've looked at logos all day long for your entire life That's like saying "you have had a body for your entire life, don't let any doctor tell you what's good for your health". People can listen to music for their entire lives and still have crap taste.
  - jonathanleane 9y ago
    Sure, but this is presumably just a small sample of his work that he's most proud of and has self selected. It's interesting / surprising / puzzling to me that someone who has spent a lifetime cultivating his craft and presumably knows far more about design than I do would choose to showcase something that appears to me to be a total eyesore, which makes me think I might be missing something.
    - Mononokay 9y ago
      He's dead, so they weren't self-selected—they were just what he's done. He did other things than logos.

I found a single list! http://www.paul-rand.com/foundation/identity/ http://www.paul-rand.com/foundation/identity/

no_u 9y ago

The Gentry Living Color makes me think of Google, the color palette, the g letter..

mixmastamyk 9y ago

I always liked the OS/2 logo, didn’t know why until now.

shanghaiaway 9y ago

Takeaways: 1. The IBM logo was iterated on. IBM clearly didn't love the first one and it was ugly. 2. The OS2 and NEXT logos are very similar. The clients wouldn't be happy if they saw them side by side like they're displayed on that page.

karmakaze 9y ago
I remember seeing that OS/2 circle on books and boxes and it never even occurred to me that it was 'the' logo. It appeared as if a single (OS/2) circle was a unit applied indiscriminately.

drcode 9y ago

LOL, that Enron logo was pretty sweet!

abrowne 9y ago
I like all the tilted square ones.
jburgess777 9y ago
I am sure the similarity with the E Corp logo in Mr Robot is pure coincidence (or maybe not) http://mrrobot.wikia.com/wiki/E_Corp http://mrrobot.wikia.com/wiki/E_Corp
- sgnl 9y ago
  Evil corp logo is definitely a direct reference to Enron logo
- shdon 9y ago
  It even says so in the trivia section on that very page: "During an interview on Google, Sam Esmail, the creator of the the series, stated that E Corp's logo is actually the Enron logo."
djur 9y ago
I chuckled at that, too, but I have to admit: you could show me that tilted E and I'd recognize it as an Enron logo this many years later. Even scarred by infamy, it's a very memorable symbol.

abrowne 9y ago

The Cabbages and Kings Catering one seems weirdly out of place.

philwelch 9y ago

He really liked tilted squares, huh?

jonathanleane 9y ago

Most of these are beautiful, but there are a couple that make me cringe... The Cummins one in particular (http://www.paul-rand.com/assets/gallery/identity/logo_cummins_th.jpg http://www.paul-rand.com/assets/gallery/identity/logo_cummin...) has a very MS Paint feel to it to my admittedly untrained eye.

cjmoran 9y ago
You don't have an untrained eye; you've looked at logos all day long for your entire life. Some of this guy's work was great, and some of it was crap. The same could be said of a collection of any person's work.
- coldtea 9y ago
  >You don't have an untrained eye; you've looked at logos all day long for your entire life That's like saying "you have had a body for your entire life, don't let any doctor tell you what's good for your health". People can listen to music for their entire lives and still have crap taste.
- jonathanleane 9y ago
  Sure, but this is presumably just a small sample of his work that he's most proud of and has self selected. It's interesting / surprising / puzzling to me that someone who has spent a lifetime cultivating his craft and presumably knows far more about design than I do would choose to showcase something that appears to me to be a total eyesore, which makes me think I might be missing something.
  - Mononokay 9y ago
    He's dead, so they weren't self-selected—they were just what he's done. He did other things than logos.