When a large fine is levied, there is only one question which actually matters: Did the company profit more than the fine from the illegal actions? If they di

When a large fine is levied, there is only one question which actually matters: Did the company profit more than the fine from the illegal actions? If they did, then the fine will be written off as a 'cost of doing business' and nothing will change. It wouldn't make sense to do otherwise. When dealing with entities as large as Wells Fargo, they can often get away with anything as long as it is profitable enough. Since their personhood doesn't extend to the government actually being able to curtail their free movement or actions, and fines are the only way they can be censured, the fact that the public itself will balk at fines which are simply seen as "too large" can enable them to get away with anything.