I think these types of tactics should be viewed as evidence that Prime isn't worth it. If it provided good value for the money, customers would be more than wi

I think these types of tactics should be viewed as evidence that Prime isn't worth it. If it provided good value for the money, customers would be more than willing to sign up voluntarily. I had been a Prime subscriber ever since a few months after it started. Several years ago Amazon became a lot less competitive on price for low priced items if you didn't actually need it in two days (essentially they charge for shipping by charging higher prices). So I used Amazon a lot less and less, except for the times I actually needed something in two days. I finally cancelled when 10 out of the last 10 items I ordered showed up late. So, I basically paid more for an item, paid for a Prime subscription, and got no benefit. Amazon is still fairly competitive on price for more expensive items. But those qualify for free shipping anyway.