Amazon has definitely become less consumer focused. For two other examples, they used to price match themselves, then it was only in the last 30 days, and now

Amazon has definitely become less consumer focused. For two other examples, they used to price match themselves, then it was only in the last 30 days, and now they just refuse unless you ship the product back and ask for a refund/re-order. But worse still, and nobody seems to have noticed this, Amazon has removed the "Buying this elsewhere" from their Wish Lists. This started on Amazon (UK) but has no been deployed to Amazon.com. That means that if someone is using an Amazon Wish List your choices are either: Spoil the surprise, or buy it from Amazon. That's even true if you buy the product from Amazon but a different version/edition it doesn't match with the exact Wish List one (or forgot to add it via the Wish List). The "Buying this elsewhere" is still listed in Amazon's help[0], so I provided screenshots showing what it now looks like[1]. Consequentially I'm now looking for an alternative Wish List vendor I can recommend to friends and family that does provide a "I purchased this elsewhere" option. [0] https://www.amazon.com/gp/help/customer/display.html?nodeId=3058771 https://www.amazon.com/gp/help/customer/display.html?nodeId=... [1] https://i.imgur.com/b6KDNqt.png https://i.imgur.com/b6KDNqt.png