Adam Smith said something about trusting the selfish motives of the businesses he bought stuff from. Many bad deeds are done with good intentions (by charities

Adam Smith said something about trusting the selfish motives of the businesses he bought stuff from. Many bad deeds are done with good intentions (by charities and NGOs), and many profit-seeking deeds are done competently (by corporations), bringing wider benefits But start-ups can fall into the rare category of performing good deeds with good intentions. The founders genuinely want to make the world a better place, and they're prepared to take risks in order to bring it about.