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I can imagine Jobs yelling: make it cuter, damn it!

• js2 9y ago
  He met his match with Paul Rand then: > When Jobs was asked what it was like to work with Rand, he said, “I asked him if he would come up with a few options, and he said, ‘No, I will solve your problem for you and you will pay me. You don’t have to use the solution. If you want options go talk to other people.’” https://www.logodesignlove.com/next-logo-paul-rand https://www.logodesignlove.com/next-logo-paul-rand
  • eumenides1 9y ago
    Watching the video with Steve Jobs talking about Paul Rand was really fascinating. My two takeaways: 1. Paul Rand's IBM logo really was interesting because it predated emojis, but that is what it is. 2. Steve Jobs is a great speaker (duh). When he needs to think and respond, the stillness is amazing. This is very different to presentations because he is ready for it.
    • icebraining 9y ago
      His IBM logo is pretty clearly an hieroglyph (specifically phonograms), in my opinion. See https://en.wikipedia.org/wiki/Rebus https://en.wikipedia.org/wiki/Rebus (in the escort card example, the eye is also a replacement for "I"). (I mean the logo with the eye and the bee, of course, not the main IBM logo, which he also designed)