Yup - they want top talent and while offering lots of money helps, having a great culture can mean a lot (for the right people.) This shows how much they focus

Yup - they want top talent and while offering lots of money helps, having a great culture can mean a lot (for the right people.) This shows how much they focus on their people in that they are spending time and money on it. Also hints at the culture with things like the hackathon and some of things you see written in the examples.