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> ... even if Pepsi managed to make a perfect Coca-Cola recipe clone, they're missing the main ingredient - their brand. Also their distribution network. Ther
by SyneRyder 9y ago
> ... even if Pepsi managed to make a perfect Coca-Cola recipe clone, they're missing the main ingredient - their brand.
Also their distribution network. There's plenty of stores that stock Coca-Cola products exclusively. Having the exclusive contract to supply McDonalds must help them a lot, for example.
That said - in Australia, Pepsi Max is actually #1 [1]. Coca Cola has had some problems in Australia with stores & supermarkets refusing to stock their products. (Dominos Australia recently dropped all Coca-Cola products & switched to Pepsi.) [2]
[1] https://asahi.com.au/brands/soft-drinks https://asahi.com.au/brands/soft-drinks
[2] http://www.news.com.au/lifestyle/food/drink/woolworths-deliverers-big-blow-to-cocacolas-new-no-sugar-drink/news-story/01bbb771e3a3bd9a11fa02abbc7219e6 http://www.news.com.au/lifestyle/food/drink/woolworths-deliv...