3 ms·
"This is Broken" (Seth Godin)
- gacba 16y agoFrom the video, in case you're a TL;DR kind of person... Reasons why something is broken (not a transcript, my interpretation in parts, FWIW) Not my job - Instead of addressing the problem, this is a poor band-aid by someone who is lazy. Someone needs to take responsibility. e.g. Signs on killer gates Selfish jerks - People who do something selfish in the short run hurt their image in the long term. e.g. "Organic cigarettes", email spam, tricky contracts The world changed - Trying to make something "better than the original", "Vote for Pedro" shirt from Napolean Dynamite: official one isn't like the ones in the movie! I didn't know - internal contradictions, subtle oxymoronic things, e.g. "Professional Gum", wine lists on a Windows ME tablet I'm not a fish - The designer is out of touch with the end user, e.g. bad (empty) signs, poor dashboard design to chill coffee Contradictions - e.g. "water salad in a jar", "pocari sweat drink" Broken on purpose - things that are broken intentionally, like mismatched socks sold that way