I'm all for a business trying to do... business, but all this talk of monetizing links, engagement, and the "long funnel" is a little irritating. I feel like I

I'm all for a business trying to do... business, but all this talk of monetizing links, engagement, and the "long funnel" is a little irritating. I feel like I'm begin treated like cattle. It's stuff like this that makes me wonder if it's possible to build a de-shortener service.