Yeah that is absolutely true. Facebook used the platform as a way to keep people busy while they were focusing on growing the network to include everyone and th

Yeah that is absolutely true. Facebook used the platform as a way to keep people busy while they were focusing on growing the network to include everyone and their dog. After that they used the platform as an accessory and testing ground for new platforms (mobile / news sites / chatbots etc) . Add to that the constant nightmare of rearranging chairs in the APIs for no reason. Still, facebook provides virality, but you can have that with minimal data usage from their platform if you ask your users to enter the data you need manually.