memes are not really based on reality We should take this back to the original formulation of "meme" by Richard Dawkins. https://en.wikipedia.org/wiki/Meme#Or

memes are not really based on reality We should take this back to the original formulation of "meme" by Richard Dawkins. https://en.wikipedia.org/wiki/Meme#Origins https://en.wikipedia.org/wiki/Meme#Origins Maybe it's the opposite. Memes, in the academic sense, are just ideas that can propagate very well. Ideas don't have to be true to propagate. Mayonnaise is the most popular sauce ever; yet the meme is that it's "disgusting". Disgust is a very useful emotion to aid in the propagation of an idea. Outrage is another. https://www.youtube.com/watch?v=rE3j_RHkqJc https://www.youtube.com/watch?v=rE3j_RHkqJc https://hbr.org/2016/05/research-the-link-between-feeling-in-control-and-viral-content https://hbr.org/2016/05/research-the-link-between-feeling-in...