The entire Hollywood mythology was built around being "discovered," and elevated to fame and stardom, and arguably it's main product wasn't movies, it was hope.

The entire Hollywood mythology was built around being "discovered," and elevated to fame and stardom, and arguably it's main product wasn't movies, it was hope. If I were Conde Nast, I would use reddit as a farm team for finding, creating, and monetizing internet celebrities through its "legit," properties the way that movie studios created vehicles to profit from actors. Costs them hardly anything to talent scout redditors and try them out in other publications, then promote the story back of how success story X was "discovered," on reddit. Keeps their monetization platforms hands clean, while bringing a steady stream of talent to market. The difference between hollywood and Conde Nast is that now, Conde Nast literally owns that talent source instead of relying on a bunch of agents.