I would actually say they don't fail at it, in much the same way that dolphins don't fail at flying -- they aren't even trying. After the researchers at Xerox

I would actually say they don't fail at it, in much the same way that dolphins don't fail at flying -- they aren't even trying. After the researchers at Xerox PARC invented, they innovated by splitting off into different start-ups to innovate, i.e. introduce the new product that had already been invented.