Exactly. I'd add to this that benefiting the public at large vs. a company isn't exactly clear-cut. If I don't own a car, free parking doesn't benefit me direct

Exactly. I'd add to this that benefiting the public at large vs. a company isn't exactly clear-cut. If I don't own a car, free parking doesn't benefit me directly, but having that space used for bikeshare docks does (even if this also benefits the bikeshare company). You could just as easily argue that free parking benefits Ford since it makes driving more feasible.