But that pricing gap is almost entirely uncoupled from material cost. They make them by hand (by choice), and of course use the best materials, but a cashmere

But that pricing gap is almost entirely uncoupled from material cost. They make them by hand (by choice), and of course use the best materials, but a cashmere shirt at H&M is very cheap. Brands are priced out of reach of common folk, but materials and types of clothing aren't.