I use it to look for blog posts and other mentions of my iPhone app, the Brainstormer. If someone posts about how cool the web version is, I can email them and

I use it to look for blog posts and other mentions of my iPhone app, the Brainstormer. If someone posts about how cool the web version is, I can email them and offer them a promo code for the iPhone version. I've got a handful of reviews that way. Getting mentioned on blogs has been my most successful marketing technique so far. Another good strategy is to set alerts for similar, competing products. Especially if you are a small product competing with a bigger one, you can send "I noticed you reviewed BLAH, your readers might also be interested in MYBLAH, which is like BLAH but way betterz!"