> The fundamental challenge... is making computing systems that people feel comfortable using. “They don’t feel safe, they don’t feel trust... Does this company

> The fundamental challenge... is making computing systems that people feel comfortable using. “They don’t feel safe, they don’t feel trust... Does this company have my best interests at heart at all?..” Making users feel good about surrendering data, defined as “protecting privacy”. Google’s positioning on the current furor is pretty interesting. Specifically the preferred corporate definition of ‘privacy’ to mean... > Being respectful of a user can be as simple as giving her a way to respond to a product that bothers her, whether its an ad for a chicken recipe that’s not relevant for her because she’s a vegetarian or an abusive message that she wants to report. ... Funnel-optimization (“user trust”), and enhanced personal data collection. Very Googley. #changetheworld