One thing that always got traction at my small section of Apple was to say “there’s no way my technologically illiterate mom [or other family member] would ever

One thing that always got traction at my small section of Apple was to say “there’s no way my technologically illiterate mom [or other family member] would ever figure this out”. Usually the other person would look at it again and maybe change it. You could even fire one of these critiques in a radar to some other unrelated part of the company and get some traction. The important thing was that everyone knew what our mission was and who our target user was. We all spoke a common language of discoverability.