The thing is, it appears that data was accessible. Perhaps they didn't sell it, as such. Perhaps companies paid to put a game or quiz on Facebook and they were

The thing is, it appears that data was accessible. Perhaps they didn't sell it, as such. Perhaps companies paid to put a game or quiz on Facebook and they were given info on the users who used the game or quiz. Or maybe Facebook put the games/apps up for free and just gave the data away? I dunno, but "We aren't in the business of selling your data. We just gave it away." isn't a great message.