Honestly, the sad truth about the world post social media is that most people don't read past the title/thumbnail image. In a lot of cases, you could probably j

Honestly, the sad truth about the world post social media is that most people don't read past the title/thumbnail image. In a lot of cases, you could probably just write a title and neat meta description then stick a thumbnail on it, and if it was 'interesting' enough watch it get a few hundred/thousand shares. If they do get past the title, then in about 99.999% of cases, they sure as hell won't care how well written the actual content is so long as they find the subject interesting and they agree with the conclusions. It's especially true of the news world, where 'get anything out the door as long as its trending' seems to be the only way to get popularity.