If you constrain "reality" to the LinkedIn list[1] that Jeff referenced, Amazon is #1. If you drill into the urls and read the LinkedIn ranking methodology[2],

If you constrain "reality" to the LinkedIn list[1] that Jeff referenced, Amazon is #1. If you drill into the urls and read the LinkedIn ranking methodology[2], you'll see it's based on views of the companys' job listings and career page. If it was a ranking based on The New York Times stories and reader comments, Amazon would definitely not be #1. Yes, when Jeff translates LinkedIn's limited criteria into "the most sought after places to work for professionals in the United States.", he's editorializing. That's not too surprising since it's a letter to his fellow owners. Cheerleading is to be expected. [1] https://www.linkedin.com/pulse/linkedin-top-companies-2018-where-us-wants-work-now-daniel-roth https://www.linkedin.com/pulse/linkedin-top-companies-2018-w... [2] https://www.linkedin.com/pulse/how-we-created-2018-linkedin-top-companies-list-daniel-roth/ https://www.linkedin.com/pulse/how-we-created-2018-linkedin-...