Exactly. That popular, cute 'craft' style is winning out because it resonates with the target audience. (Same with that popular, functional aesthetic you descri

Exactly. That popular, cute 'craft' style is winning out because it resonates with the target audience. (Same with that popular, functional aesthetic you describe.) I guess I am against the softening of traditionally 'hard' things. Painful to watch our world (even software!) devolve into bright colors and cute mascots. One could also interpret this phenomenon as young adults refusing to grow up -- hanging on to childish symbolism concomitant with the rest of millennials' (economically necessary) delayed development into adulthood. And for the record I am (unwillingly) part of the millennial set and do not have a beard.