For a lot of use cases the web sucks. It co-mingles data with presentation. Google, facebook etc are paid a lot of money to turn unstructured data to structured

For a lot of use cases the web sucks. It co-mingles data with presentation. Google, facebook etc are paid a lot of money to turn unstructured data to structured data which can be discovered and searched. But, who would publish data only to a network that nobody uses because the network doesn't exist. classic chicken and egg problem. So, invest in a network not a company that will change terms on you once it becomes bigger and can afford more lawyers.