Something that is typically 30 or 60 dollars reduced substantially in price as one finds in a Steam sale is a very different value proposition from app store pr

Something that is typically 30 or 60 dollars reduced substantially in price as one finds in a Steam sale is a very different value proposition from app store pricing, where the prices are always a few dollars generally speaking. Steam sales feels like you are getting a "deal" so probably helps trigger impulse buys. Mobile platform App store pricing doesn't have this effect really, even if prices are always much lower. App stores have also never had something comparable to the precedent set by retail store game pricing, which the game industry has enjoyed and maintained (arguably there should be more outrage at this, given the large reduction in manufacturing and distribution costs Steam should theoretically be able to provide). App stores also grew in an age where consumers were much more used to "free" ad-supported services on the web.