6 ms·

Interestingly, I find (at least in my case) this doesn't apply to games. I've often impulse bought games in the Steam sales for instance.

• tytytytytytytyt 9y ago
  $60 games or only their $8.99 games?
  • gnode 9y ago
    The more expensive games (or bundles) often. I think this breaks the theory that people give more consideration to software purchases, as I would probably give more consideration to spending $60 on drinks. I think it's more about expectations. Many people expect phone apps to be free (no matter how good they are), the fact that paid apps are the exception calls for exceptional consideration when deciding to buy. On the other hand, people don't expect computer games to be free. Although I think games may also be an exceptional case, in that they're thought of more like artistic works (like films) than as software.
• giobox 9y ago
  Something that is typically 30 or 60 dollars reduced substantially in price as one finds in a Steam sale is a very different value proposition from app store pricing, where the prices are always a few dollars generally speaking. Steam sales feels like you are getting a "deal" so probably helps trigger impulse buys. Mobile platform App store pricing doesn't have this effect really, even if prices are always much lower. App stores have also never had something comparable to the precedent set by retail store game pricing, which the game industry has enjoyed and maintained (arguably there should be more outrage at this, given the large reduction in manufacturing and distribution costs Steam should theoretically be able to provide). App stores also grew in an age where consumers were much more used to "free" ad-supported services on the web.