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This seems like Facebook's trying to break more into the realm that the big credit agencies have occupied re: data products. All the big credit agencies (Exper
by binalpatel 8y ago
This seems like Facebook's trying to break more into the realm that the big credit agencies have occupied re: data products.
All the big credit agencies (Experian, Equifax, Transunion, etc) have products that cluster people into socioeconomic groups, with ridiculous names.
https://www.experian.com/assets/marketing-services/brochures/mosaic-brochure.pdf https://www.experian.com/assets/marketing-services/brochures...
Examples from that brochure:
"American Royalty"
"Small Town Shallow Pockets"
"Full Pockets, Empty Nests"
- woolvalley 8y agoIf your looking for the descriptions for the categories, here is one link: http://missioninsite.com/PDF_Files/Mosaic_Descriptions%20Group-Segments_%20USA%20Final%20Cover%20081312.pdf http://missioninsite.com/PDF_Files/Mosaic_Descriptions%20Gro...
- mindslight 8y agoLetting them hide behind their branding as "credit agencies" is ridiculously naive in this day and age. They are surveillance companies. Faceboot's only difference is being a relative newcomer compared to the incumbents. This entire surveillance industry is an escalating crime against humanity.