I use it to track keywords and link building activities. It is a great way to get a daily overview of SEO work. The trick is getting your keywords or phrases

I use it to track keywords and link building activities. It is a great way to get a daily overview of SEO work. The trick is getting your keywords or phrases refined down to eliminate noise. If you have a generic word like boat for sale or ebook it just won't work. There is always a little noise but for me it is still worth sifting through it. It is also a great way to track your competitors and their link building or marketing efforts.