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Prepare a network effect before hand if possible. As one person pointed out to me as a critic to our own project: "so what is the multiplier effect, once 1 pers
by harscoat 16y ago
Prepare a network effect before hand if possible. As one person pointed out to me as a critic to our own project: "so what is the multiplier effect, once 1 person signs up? How many more can he invite or get to come?" so that the bump gets feeded back. I don't have the answer yet. Anybody?
- niyazpk 16y ago+ give some incentive to invite others, like the extra storage space dropbox gives.
- patio11 16y agoI would be interested in hearing from startups who have used this to positive effect. My experiment with it was a failure - total flop, got me less new users than $5 of AdWords. This tracks with the experience of a couple companies I have talked with. I am sure there are better ways to do it, and would love hearing some.
- paraschopra 16y agoOurs is a B2B app so it is incredibly hard to have a network effect. Some B2B apps naturally have that (e.g. Basecamp) which with a niche A/B testing product I doubt there can be a well-engineered network effect.