That is also a good view on it. I would like it the most if online marketing was flipped - no networks but the media agencies have to serve related content and

That is also a good view on it. I would like it the most if online marketing was flipped - no networks but the media agencies have to serve related content and make ad deals based on those, hence much less cross marketing crap. However I see also why businesses don't do it as the conversions would probably be much lower with that approach. Also I think the auto industry, since you mentioned it, is closer to this approach as they condition users from a young age to pick a brand they like.