3 ms·

I'd rather have untargeted ads. When I read a printed tech magazine, I get the ad targeting that may be interesting for me, just because of the content I'm rea

I'd rather have untargeted ads. When I read a printed tech magazine, I get the ad targeting that may be interesting for me, just because of the content I'm reading. There is no other information flowing back to online advertisers, or, to be more realistic, person tracking companies, which is what they really are. The content should be enough to determine the ad category, which would suite your desire for more engaging ads. There's no reason why online publications can't do that as well. If I read a blog post about food, show me an ad about the coolest frying pan on earth and also one about the one with the best price to performance to ratio. Show me ads for a Porsche even if I can't afford it, I may in a couple of years, and in the meantime the ads may have told my subconsciousness that this Porsche should be my goal.

Arqu 9y ago
That is also a good view on it. I would like it the most if online marketing was flipped - no networks but the media agencies have to serve related content and make ad deals based on those, hence much less cross marketing crap. However I see also why businesses don't do it as the conversions would probably be much lower with that approach. Also I think the auto industry, since you mentioned it, is closer to this approach as they condition users from a young age to pick a brand they like.
efdee 9y ago
This is possible for focused websites (like the website about food you mention), but not really for something generic like Facebook. Unless they start guessing what you are interested in based on your behavior, which is kind of what they do now.
- sdoering 9y ago
  Then maybe the business model for these genericas should be toast. No entity has to have the ability to be able to know me in such a fine grained way as to be able to even target me out of context and influence me for consumerist (or even political) reasons. If I am in the mood of car prOn - show me porsche or stuff. If I ready about python - show me current books on the topic. Or Udemy courses. Or what not. If I currently read about how to get rid of pimples - show me beauty products. But don't try to influence me into buying the latest camera gear, when I am interaction with my animal protection buddies over facebook.
kaybe 9y ago
I don't mind ads like that so much because they don't hijack my thought process. If I'm researching about food, ads about where to buy ingredients or kitchen tools will be integrated into my thinking lines without problems, and that's fine. I might even click them if they seem legit and honest and fit to what I'm trying to do. If you start showing me, say, ads about the newest movie or holiday destinations, if I allow them, they will derail my thoughts into different areas. I hate that, and that is a large part of why I block ads too. edit: There is even a place where I like advertisements. In the work area, please do inform me what new developments your company has made that can help me with my developments, and do inform me what your company sells, roughly, so I can get back to you when I do need that UV CCD.

Arqu 9y ago

That is also a good view on it. I would like it the most if online marketing was flipped - no networks but the media agencies have to serve related content and make ad deals based on those, hence much less cross marketing crap. However I see also why businesses don't do it as the conversions would probably be much lower with that approach. Also I think the auto industry, since you mentioned it, is closer to this approach as they condition users from a young age to pick a brand they like.

efdee 9y ago

This is possible for focused websites (like the website about food you mention), but not really for something generic like Facebook. Unless they start guessing what you are interested in based on your behavior, which is kind of what they do now.

sdoering 9y ago
Then maybe the business model for these genericas should be toast. No entity has to have the ability to be able to know me in such a fine grained way as to be able to even target me out of context and influence me for consumerist (or even political) reasons. If I am in the mood of car prOn - show me porsche or stuff. If I ready about python - show me current books on the topic. Or Udemy courses. Or what not. If I currently read about how to get rid of pimples - show me beauty products. But don't try to influence me into buying the latest camera gear, when I am interaction with my animal protection buddies over facebook.

kaybe 9y ago

I don't mind ads like that so much because they don't hijack my thought process. If I'm researching about food, ads about where to buy ingredients or kitchen tools will be integrated into my thinking lines without problems, and that's fine. I might even click them if they seem legit and honest and fit to what I'm trying to do. If you start showing me, say, ads about the newest movie or holiday destinations, if I allow them, they will derail my thoughts into different areas. I hate that, and that is a large part of why I block ads too. edit: There is even a place where I like advertisements. In the work area, please do inform me what new developments your company has made that can help me with my developments, and do inform me what your company sells, roughly, so I can get back to you when I do need that UV CCD.