Ah, I should have been more explicit. Whether their marketing works on us "elitists" or not is irrelevant -- it works for the vast majority of people who actua

Ah, I should have been more explicit. Whether their marketing works on us "elitists" or not is irrelevant -- it works for the vast majority of people who actually pony up money for their products and services. That's admirable in the "excellent, first-rate" definition -- not in the "inspiring approval, reverence, or affection" way. In fact, that kind of power is truly frightening to me -- akin to the scary power of elected officials and the bureaucratic juggernauts. Also, you seem to be confusing their wretched advertising with "marketing". I totally agree that their ads suck.