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Of course you always start with a business model! But then you find out that it doesn't work (customers don't need your product, or are not wiling to pay for it
by melissamiranda 16y ago
Of course you always start with a business model! But then you find out that it doesn't work (customers don't need your product, or are not wiling to pay for it, or you simply can't make money). So you have to switch business models and try something else. You cannot know everything before you start.