> A financially stable newspaper gets around 75-80% of its gross revenue from advertisements. In the glory days, a solid 30-40% of revenue was from classified

> A financially stable newspaper gets around 75-80% of its gross revenue from advertisements. In the glory days, a solid 30-40% of revenue was from classified ads, which were _way_ overpriced, but the only game in town. You may find this of interest: http://newsosaur.blogspot.com/2010/09/newspaper-ad-sales-head-to-25-year-low.html http://newsosaur.blogspot.com/2010/09/newspaper-ad-sales-hea...