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That difference in price only gets more pronounced as you scale up. The cost isn't just in dollars, but in time and hassle. MailChimp will halt your send and w
by eli 9y ago
That difference in price only gets more pronounced as you scale up.
The cost isn't just in dollars, but in time and hassle. MailChimp will halt your send and wait for a human to review it and your list practices if you hit various undisclosed triggers. Makes sense, but if your emails are time critical and have real revenue riding on them, it's not really workable.
- wefarrell 9y agoThe alternative is to use a service that doesn't review suspicious activity, which is going to have significantly worse delivery rates.
- eli 9y agoI think a much more common alternative is to work with a provider who specializes in enterprise customers instead of small retail customers. I'm happy to sign a long term contract and make guarantees about my list acquisition practices, but I lose money and my readers' trust if I click the Send button and it doesn't send.