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We have about 700k users who have opted in to our newsletter but we only send one a couple times a year. As a result mailchimp's costs are way too much so we'v

by Urgo 8y ago

We have about 700k users who have opted in to our newsletter but we only send one a couple times a year. As a result mailchimp's costs are way too much so we've used Sendy the past couple years. Our emails are definitely not spam as they're announcing new products/features/company related/etc and again, only a couple of times a year... but over time more and more often the newsletters end up in peoples spam folders. We're sending through SES so this really shouldn't be an issue but it does. I'm not sure if Mailtrain will do something that sendy doesn't do to make mail deliver better but it really seems more like mailchimp gives some kickback or deal to gmail/etc or gmail just knows that people using mailchimp are paying a lot so that goes through... Anyway long story short, Mailtrain sounds interesting if it can solve this issue... but it's really not just spam that gets blocked as spam these days, its a major pay to play game and its the email companies that are getting paid, not the people getting the emails.

joecot 8y ago
Mailtrain will help you manage your email campaigns and the marketing list, but isn't going to help with deliverability. If you have SES setup with SPF and DKIM, and you're removing emails from your list when they bounce, Mailtrain isn't going to help your deliverability. Its job is very similar to what Sendy is already doing for you. You could also take a look at Mailgun, which is more expensive than SES but might work better, and Mailtrain has Mailgun integration. In either case, you could look at adding a dedicated IP for your lists, which would help for deliverability, but increase costs: IPs are 24.95 a month on SES, and 59 a month from Mailgun
dx034 8y ago
If you only send emails a few times a year, some subscribers probably forgot that they signed up or are not interested anymore so they report as spam to keep it out of the inbox. That could then send it to spam folders for others as well.

by Urgo 8y ago

joecot 8y ago

Mailtrain will help you manage your email campaigns and the marketing list, but isn't going to help with deliverability. If you have SES setup with SPF and DKIM, and you're removing emails from your list when they bounce, Mailtrain isn't going to help your deliverability. Its job is very similar to what Sendy is already doing for you. You could also take a look at Mailgun, which is more expensive than SES but might work better, and Mailtrain has Mailgun integration. In either case, you could look at adding a dedicated IP for your lists, which would help for deliverability, but increase costs: IPs are 24.95 a month on SES, and 59 a month from Mailgun

dx034 8y ago

If you only send emails a few times a year, some subscribers probably forgot that they signed up or are not interested anymore so they report as spam to keep it out of the inbox. That could then send it to spam folders for others as well.