Calling this a "new design ethos" ignores Apple's history. They've had their share of hard-to-use duds in the past, such as the puck mouse. And they have their

Calling this a "new design ethos" ignores Apple's history. They've had their share of hard-to-use duds in the past, such as the puck mouse. And they have their share of extraordinarily well designed devices today: who would dare say that AirPods are "hard to use?" One thing that never changes is articles like this.