Instead of Facebook I would suggest focusing on getting a lot of positive reviews on Yelp. If your friend can get 20 or 30 reviews on Yelp he will totally domin

Instead of Facebook I would suggest focusing on getting a lot of positive reviews on Yelp. If your friend can get 20 or 30 reviews on Yelp he will totally dominate the whole local market with a number 1 listing organically on Google without hardly any effort.