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Well, I've generally found that the more "compressible" your site's HTML structure or CSS is with other websites the worse it does. I suspect its because Google
by 3pt14159 9y ago
Well, I've generally found that the more "compressible" your site's HTML structure or CSS is with other websites the worse it does. I suspect its because Google is fighting Shopify / SquareSpace fly-by-night stores. Even if a store objectively looks worse, if it's all hand coded HTML and it's got an array of products, it's less likely to be a scam or shoddy material.