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What do you mean by 'custom HTML / CSS'? Not using common WordPress templates or Bootstrap themes?
by wolfgang42 9y ago
What do you mean by 'custom HTML / CSS'? Not using common WordPress templates or Bootstrap themes?
- 3pt14159 9y agoWell, I've generally found that the more "compressible" your site's HTML structure or CSS is with other websites the worse it does. I suspect its because Google is fighting Shopify / SquareSpace fly-by-night stores. Even if a store objectively looks worse, if it's all hand coded HTML and it's got an array of products, it's less likely to be a scam or shoddy material.