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I could repeat everything that was written above. Exactly my experience. Just do the right thing and SEO will happen by itself. As a side note, I noticed that

by jwr 9y ago

I could repeat everything that was written above. Exactly my experience. Just do the right thing and SEO will happen by itself. As a side note, I noticed that simple quick-loading pages seem to have more of an advantage recently than people think.

JeremyMorgan 9y ago
Yep, Google has been quite public about page loading speed being a factor in rankings. It's not a "make or break" and it won't instantly put you on page 1 for everything, but it makes a difference.